It is without a doubt that customers have to make do with a wide range of products and services when browsing the internet. For this reason, many decide to hop from one Google search to the next and shift from one online shopping site to the next. Well, this is the usual behavior for most online shoppers out there.
No wonder display advertising continues to attract the attention of many worldwide. Actually, display ads make it easy for you to put your business in front of consumers where they spend the majority of their time browsing online. In this simple guide, we will take you through some of the things you need to know about display advertising.
What is Display Advertising?
By now you may already know that display advertising includes visual advertisements usually on the top or sides of your web page that have some type of call to action. These ads appear on various websites listed on a consumer’s search engine results page (SERP). However, this is not the case when a consumer is actively searching for it. Keep in mind the ads are shown to users based on their previous online behavior.
What Makes a Successful Display Ad
Before you share short compelling video ads, you ought to keep in mind that the landing page on your site is a visitor’s first impression of that experience. That’s why it should do a couple of things immediately. To pull this off successfully, you need to optimise your CTA buttons and ad a code snippet.
It doesn’t stop there since you should make it the norm to design banner ads that stand out and sound fairly simple. To avoid leaving room for mistakes, you should start with the basic elements of your visual branding. This will mean focusing on your logo and the fonts before moving on to the next step.
The Bottom Line
If you find contextual targeting to be worthwhile, then you should consider taking advantage of display advertising. You don’t have to go overboard for this to happen since it all starts with understanding what is expected of you. Fortunately, you can always enlist professional help and avoid starting your campaigns from scratch. That way, you won’t have to worry about spending way more than planned in the first place. Be sure to get more details about display advertising here.