Have you been thinking about using Google Search Console to drive business growth? If so, this is a step in the right direction if the numerous benefits it offers are anything to go by. Initially known as Google Webmaster Tools, this free product is helpful as ever for webmasters and marketers alike.
However, not every marketer is into the prospect of leveraging what it offers. Whereas they may have their reasons, chances are they don’t know what this product offers. Are you still unconvinced on whether or not to use it? Below are some of the most notable benefits of using Google Search Console for your small business.
Improves Your Website’s Search Appearance
Using Google Search Console to gain a better overview of your website’s performance in the SERPs is key to your digital marketing strategy. And this doesn’t come as a surprise considering it can show you what your pages look like in Google’s search engine results page. If you are currently working on the search appearance of your business website, it is important that you evaluate how your results look.
When leveraging this tool while trying to improve your website’s search appearance it will offer detailed reports of search queries. This allows you to view the results as a potential visitor would on the search engine results page. It is then that you can make changes if necessary.
Increase Organic Search Traffic
If you’ve made up your mind to use Google Search Console, there’s a good chance you might be interested in increasing website traffic. This is because it gives you traffic and conversion data. Not only does it allow you to learn about the most popular search queries, but you’ll also get an insight into how your website is performing and top-ranking pages.
It doesn’t stop there since Google Search Console makes finding underperforming keywords pretty easy. After all, it will show you details about links to your website. These are undeniably good things to know when focusing on a link building strategy.
The Bottom Line
Using Google Search Console for your small business goes a long way in making sure you get the most from your digital marketing campaigns. Either way, you will first have to get more insights on Google Search Console if you are to stand a good chance of reaping the numerous benefits it offers.