A significant chunk of sales professionals feel AI could help ensure they become more efficient in their positions, more so sales outreach. But despite the possibility of immense benefits and scalability which AI may add to sales outreach, many remain in the dark pertaining this tech, and that leads to mistakes.
The vast majority of sales reps tend to go wrong with the idea usage of AI for sales outreach. And sadly, they are unaware of what it takes to fit it. Having said that, let’s have a quick look at some of the top things where most of the sales rep go wrong.
Assuming AI is a ‘Copy and Paste’ Tool
There’s no escaping the sheer fact that AI serves as a quick solution. However, that’s not to say it is a copy-paste tool. AI-generated content, despite being perceived as original, they are not. It is important to note that they are more generic rather than being personalized. That’s where most customers find themselves lost.
Hardly a few sales representatives can identify that human intervention is essential. If this sounds like you, then you might be better off changing how you do things. Only then can you leverage AI for sales in the best way possible.
Saying No to Human Intervention
Most sales reps tend to underestimate the value of human intervention in AI-powered sales outreach. What they fail to realize is that AI isn’t empowered with superhuman capabilities. By the phrase that AI streamlines processes means it makes the job much easier for human, but in no way can it replace intuition and expertise. The latter remains indispensable in every possible way.
AI for sales can help in automating tasks, but it should neve replace the human touch and feel. Rather, sales reps need to actively partake in the crafting of personalized messaging, highlighting the value proposition of the brand. Sales reps must be aware of the unique insights and needs of their customer. AI integration calls for a harmonious collaboration between tech and human expertise.
