Social media networks account for a large percentage in search traffic. Social Media Networks like Facebook accounts for 23% in Search Traffic, while Pinterest and Tumblr have 8.9% each. The most widely used Social Media Networks are: Facebook, Twitter, Google+, Instagram and LinkedIn which account for 83% of social media traffic. In order to be successful in the search results it is crucial to have an active social media strategy.
Social Media Networks are highly customizable. Many small businesses go for a social media presence on the biggest networks but what really counts are the demographics of your clients which you can find on Alexa or Quantcast. Using Facebook Insights, Twitter Analytics, LinkedIn Company Pages you can find out the preferred social media site of your target audience and adapt your social media strategy accordingly.
Building followers on different networks allows for having multiple opportunities to drive search traffic and making it easier to share content while reaching new audiences across different channels and also by sales-focussed marketing campaigns.
Overall, social media can drive traffic to your website and visibility. While having a strong presence is one of the most important aspects for online success, it is also important to have an active social media strategy. Engaging with the audience can vary from direct customer service to traditional marketing campaigns but you need to be present in order to be successful.
LinkedIn.com is a social media site that allows users to connect with people who have similar business interests or work in the same industry. It provides a way for people to search for other professionals and contact them, while promoting content and establishing a network of contacts within one’s field. In order to get maximum exposure on LinkedIn, it is important to have a fully-formed profile that includes the latest content which you want to share with your connections.
Instagram is a popular social media platform where users can share photos and other images with their followers. The more followers you have, the more “likes” your content gets, which leads to increased visibility for your account. To build a successful Instagram account, it is important to create content that will resonate with the audience by giving positive image of your brand. Many people use Instagram as a way to promote their work and showcase their portfolio. Younger audiences often post pictures of themselves and their daily lives while businesses that cater to older generations often post inspirational quotes or reactions to current events. Having an active Instagram account requires time and effort in order to keep up with the latest trends and create customized content for the platform. However, it also provides an opportunity for businesses to reach a wide customer base.
Continue reading about how social media drive traffic.