Do you want to get your web page listed in PAA boxes? If so, this is one of the best decisions you can ever make when looking forward to getting the most from your SEO strategy. For those who might not know what we are talking about, the ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides clickable links to the source below each one.
But what if you have no idea on how to optimize for the PAA feature? Well, you have definitely come to the right place since that’s what this simple guide will help you uncover today. Below are some of the most effective ways to use PAA for better SEO.
Understand Searcher Intent
To enjoy the benefits of ranking in the PAA box, it is in your best interest to use it to better understand what people are searching for. Keep in mind the questions in PAA boxes are actual questions that people type into Google. No wonder you should consider digging around in the PAA boxes that appear for your keywords.
This action will help display more relevant information and ensure you see patterns in the questions that people ask. Remember, those patterns reveal the main character intent behind those keyword phrases.
Expand Your Content
You should also optimize your content for the PAA box to ensure your reap maximum benefits. When using PAA boxes to expand your content, you will be merely be using PAA questions to throw a wider net. The idea behind this is that each PAA question offers a slightly different slant on the original query you typed into Google.
For this reason, you can easily use PAA questions to broaden the content of your web page. If this is not enough, it will help you identify topics and subtopics that you may have previously overlooked.
The real value of PAA boxes is to use the information in those boxes to boost the SEO of your published web pages. You don’t have to go through a lot since it always narrows down to understanding searcher intent and expanding your content. It is highly recommended that you learn more about using PAA to improve SEO before you finally get going.