You might not know this but a huge percentage of online experiences start with a search engine. Furthermore, close to 53% of website traffic comes from organic search. What this simply means is that you might not be showing up on the front of the SERPs if you aren’t getting traffic. No wonder SEO should always be a top priority for marketers.
But before doing anything, it is in your best interest to find out why you’re not ranking on Google. This is exactly what is destined to come your way when you perform SEO audits. Keep reading for tips for successful implementation when performing an SEO audit on your website.
Crawl Your Website
It is without a doubt that the most important part of the SEO audit is the crawl. This step is aimed at making sure you perform a detailed analysis of your website’s current SEO issues. Take this as the perfect opportunity for evaluating various elements of your website include duplicate content, low word count and unlinked pagination pages. In short, crawling your website ensures you focus on only the things that matter a lot to your business.
Conduct On-Page Technical SEO Checks
When evaluating your site and the results from your crawl, there are so many things to check. Don’t get overwhelmed! Ensure you determine how much visibility your site gets after which you can establish a benchmark for any future reports. Things do not stop there since you must also ensure that your site is mobile-friendly. Through this action, it will prove quite easy for you to discover opportunities for ranking better and enhance the overall accessibility of the site. Before you know it, your website will be ranking highly on major search engines.
The Bottom Line
That’s why you want to perform an SEO audit and determine the success of your website; it’s not to say you should go through a difficult time. The secret lies in understanding what goes into a successful implementation, and you’re good to go. Be sure to examine the factors that contribute to a slow-loading site and what leads to a low ranking on major search engines.
Fortunately, you can always enlist professional help and avoid the hassle that comes with starting your search from scratch. Contact MediaOne Marketing today and get all the help you need to perform SEO audits on your website.
