Data mining is all about collecting, assimilating and utilizing information for benefits and/or anomalies. To pull this off successfully, the data collected from large databases is processed with the main intention of determining patterns and other correlations. Unfortunately, not many people understand what it takes to get the most from data mining. If you’re in this category, then you have definitely come to the right place. Here are two data mining tips from experts you ought to employ.
Ensure Results of Your Data Mining Work in the ‘Real World’
If you fail to deploy your model into the frontline and employ it in affecting the performance of your business in one way or another, then you’ll have spent expertise and a lot of time on a project that cannot deliver anything. To prevent this from happening, you need to have a clear deployment in mind from the word go.
Things should not stop there since that Marketing needs to make use of your cross-sell model. Furthermore, your Contact Centre staff ought to see your churn risk scores. Through this action, you’re certainly going to showcase the power of your work.
Clean Your Data before Starting
One of the biggest mistakes you can ever make is skipping over the data preparation step when using the CRISP-DM model. Even when you take good care of your data warehouses, chances are some fields will have duplicate records, missing data, or any other error. Worse data miners are now accessing unstructured and raw data from data lakes and other repositories.
For this reason, cleaning your data and putting it into a usable state is mandatory. In addition, you ought to think through what the data says and apply common sense instead of relying on data the way it is.
The Bottom Line
Provided you employ the right data mining techniques, it is never going to take long before your business becomes a force to reckon with. Be sure to seek the help of experts if you seem to be struggling with the process of data mining.
