Have you by any chance considered including logo mats in your advertising campaign? If not, there is no other ideal time to do so than now. Logo rugs are specially designed floor rugs, which are mainly used for brand promotion and other marketing purposes. They are mostly installed in commercial buildings for advertising and promotional reasons.
You can also choose to buy specially designed logo mats for home use. These mats mostly feature the ‘welcome’ greeting and are installed at the main doorway as entrance mats. There is nothing wrong with personalizing your entrance mats by including your names and decorations for aesthetic purposes.
Today, we will examine some of the strategic ways to use a logo rug for brand promotion and advertisement purposes.
Share Product Information
You can come up with very colorful and elaborate HD logo mats to provide product information to prospects and customers. The catch lies in reaching out to a reputable matting company such as Ultimate Mats to create this type of logo mat. Ensure it has clearly printed graphics of your offering to serve the intended purpose. You can decide to print product features, description, benefits, and even comparison information on your logo mat.
Influence Purchase Decisions
Like all other promotional tools, custom logo mats are mainly used to influence purchase decisions. The ideal way to go about this is by placing your logo mats strategically near certain products and at the checkout counter or point of sale. These logo rugs need to carry with them, influential information to inspire purchases and encourage impulse buying. Different advertising tactics can be leveraged here to ensure optimal marketing effect of your custom logo mats.
Push a Special Promotion
Custom logo mats will serve as an effective promotional tool for your special event or product. Actually, it’s among the most popular uses of logo mats and logo rugs. If you want to offer a discount on a certain product or service, then it always pays off to customize your logo mats with this information.
Ensure you indicate clearly what the promotion is about. You also have to place the custom logo rug strategically in open spaces and close to the item you want to promote. Custom logo mats can be used to announce discounts, coupons, special offers, or even special giveaways. It is all up to your business to leverage them in the most effective way.
In Conclusion
There are numerous ways to use custom logo mats for advertising purposes. You can use them to provide product information, create product awareness, push a special promotion, or even influence purchase decisions. Regardless of how you plan on using custom logo mats, always ensure they are made of the highest quality materials.
At Ultimate Mats, we make custom door mats. Choose from our custom logo mats or logo rugs, add your logo, and then choose the size, orientation, backing, and border. Get in touch with them today to have a look at their logo mats selection.
